I love this essay. I have hair that people think falls in between ‘races’ and nobody knows what to make of it, since it seems to be semi-nappy. I interpret this POV to be an expression of the general concept of colorism, which is to say that lighter (or less color) relative to the context is always considered ‘better,’ because it is considered closer to white.
So, yes, society avoids women with the traits considered most black, because they are furthest away from white, which allows the construction of whiteness is maximal value through relative comparison.
I perceive this essay a specific expression of the above general idea.